This webinar is best for:
- Business decision makers
- Technology professionals
From determining insurance premiums in flood zones to deciding where to open your next branch (site selection), business decisions require accurate location-based data. The fundamentals to achieve this data include address validation, geocoding, and proper location-based data enrichment. In this webinar, our GIS expert will share his tips, proven strategies, and best practices for effectively mining geospatial insights.
Things you will learn:
- The importance of address validation in any business-driven geospatial initiative
- The history of zip codes and why they will distort your geospatial insights
- Different types of geocoding and how to choose the one “fit for purpose”
- Real-life examples of spatial analysis and how decisions are derived from it
Featured speakers:

LCraig Macho
GIS Expert, American Family Insurance