Establishing and enforcing data entry guidelines is an important first step in maintaining good data quality in your customer relationship management system. This infographic will ensure that every department in your organization is entering data uniformly.
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Cleaning and maintaining your CRM database is the key to maximizing its performance. Any CRM software is only as good as the data it contains. Our infographic shows the steps to take to improve data quality.
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This whitepaper looks at how poor data quality negatively impacts a CRM system, how your organization can overcome this problem with data quality tools, and the positive impact your business will enjoy as a result.
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A large Latin American contact center company utilized an extensive internal resource of contact data 17 different databases making it difficult for the company to implement effective targeted marketing campaigns on behalf of its clients.
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This paper discusses key characteristics of data quality initiatives and provides actionable guidelines to help make your project a success, from conception through implementation and tracking your ROI.
Read more Getting a data quality project started requires approval and funding for the initiative, so how you approach the justification process is vitally important.
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