The Importance of Data Quality in Customer Relationship Management (CRM)
This whitepaper looks at how poor data quality negatively impacts a CRM system, how your organization can overcome this problem with data quality tools, and the positive impact your business will enjoy as a result.
How to customize your data quality solution for better results
Data quality tools are designed to meet the needs of a wide range of users and include tools to process common elements including names, addresses, contact information, and other personal…
Automaker improves marketing efforts by improving CRM data quality
A large Latin American contact center company utilized an extensive internal resource of contact data 17 different databases making it difficult for the company to implement effective targeted marketing campaigns on behalf of its clients.