Automaker improves marketing efforts by improving CRM data quality
A large Latin American contact center company utilized an extensive internal resource of contact data 17 different databases making it difficult for the company to implement effective targeted marketing campaigns on behalf of its clients.
6 Questions to ask about your data quality
Every business and organization around the world depends on data – to understand their customers, serve their patients, attract the best talent, and guide their day-to-day operations. While a mind-boggling…
The 4 Components of a Successful Data Quality Initiative Argument
Introduction Data quality is paramount to the success of every business, no matter their industry or offering. From manufacturing to healthcare to banking, data is what allows any business to…