How to improve data quality in your CRM system
Data quality is on the mind of customer relationship management (CRM) users. They need to improve communications with customers and better understand their needs. Data quality is the key to maximizing the ROI of your CRM.
The Importance of Data Quality in Customer Relationship Management (CRM)
This whitepaper looks at how poor data quality negatively impacts a CRM system, how your organization can overcome this problem with data quality tools, and the positive impact your business will enjoy as a result.
How to customize your data quality solution for better results
Data quality tools are designed to meet the needs of a wide range of users and include tools to process common elements including names, addresses, contact information, and other personal…