Resource center

Data Entry Guidelines for Customer Relationship Management Systems (CRM)  

Establishing and enforcing data entry guidelines is an important first step in maintaining good data quality in your customer relationship management system. This infographic will ensure that every department in your organization is entering data uniformly.

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9 ways to improve CRM data quality 

Cleaning and maintaining your CRM database is the key to maximizing its performance. Any CRM software is only as good as the data it contains. Our infographic shows the steps to take to improve data quality.

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Neil Marshall Sails British Isles to Raise Awareness for British Heart Foundation and Royal National Lifeboat Institution

April 13, 2023 – Innovative Systems, Incorporated (Innovative), a global provider of data quality and anti-money laundering technology and consulting, today announced the retirement of Neil Marshall.

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Data Quality for CRM Feature Image

How to improve data quality in your CRM system

Data quality is on the mind of customer relationship management (CRM) users. They need to improve communications with customers and better understand their needs. Data quality is the key to maximizing the ROI of your CRM. 

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white paper

The Importance of Data Quality in Customer Relationship Management (CRM)

This whitepaper looks at how poor data quality negatively impacts a CRM system, how your organization can overcome this problem with data quality tools, and the positive impact your business will enjoy as a result.

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How to customize your data quality solution for better results  

Data quality tools are designed to meet the needs of a wide range of users and include tools to process common elements including names, addresses, contact information, and other personal…

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Automaker improves marketing efforts by improving CRM data quality

A large Latin American contact center company utilized an extensive internal resource of contact data 17 different databases making it difficult for the company to implement effective targeted marketing campaigns on behalf of its clients.

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DATAVERSITY Demo Day – Data Quality Tools

August 16, 2023: Join Innovative Systems for an Enlighten product demonstration

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2023 data quality forecast

Data Quality Forecast for 2023

What trends will shape the world of data quality in 2023? While we don’t have a crystal ball, we do partner with customers from around the world, listening to their…

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white paper

12 Guidelines for Success in Data Quality Projects

This paper discusses key characteristics of data quality initiatives and provides actionable guidelines to help make your project a success, from conception through implementation and tracking your ROI.

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