A large Latin American contact center company utilized an extensive internal resource of contact data 17 different databases making it difficult for the company to implement effective targeted marketing campaigns on behalf of its clients.
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This paper discusses key characteristics of data quality initiatives and provides actionable guidelines to help make your project a success, from conception through implementation and tracking your ROI.
Read more Getting a data quality project started requires approval and funding for the initiative, so how you approach the justification process is vitally important.
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Innovative Systems, Inc. (Innovative), a global leader in the development and delivery of high-performance enterprise data management and risk management solutions, is pleased to again be recognized as a Challenger by Gartner in their 2022 Magic Quadrant for Data Quality Solutions report.
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