This webinar is best for:
- Business decision makers
- Technology professionals
High quality data provides many benefits, such as organizational efficiency and customer satisfaction. However, convincing stakeholders and gaining funding for data quality projects can be difficult. With the right quantification, you can develop a business case for implementing a data quality initiative within your organization.
Things you will learn:
- The cost of poor quality data and its implications on the business side
- How to quantify the benefits of high quality data to develop your ROI
- How to gain executive buy-in and funding for your program
- Proven steps to set up a sustainable data quality program that avoids future pitfalls
Featured speakers:
Laura Sebastian-Coleman
DQ Center of Excellence Lead at Cigna