Enlighten®
Boost your data with external information
Businesses often operate without a complete data picture of their audience. Data enrichment takes additional, external data and augments existing information to provide a multi-dimensional view of the prospect.
- Geocoding: latitude and longitude
- Census: household and community data
- Consumer: purchase history and credit risk
- Address: postal code, county name
- Geographic: ISO Country Code, MSA & MCD (metropolitan and town boundaries data), FIPS State and County Codes
Benefits
Data Enrichment provides additional information to make advanced, actionable insights possible. You will get a precise picture of who your customers are and be able to customize your offering and messaging accordingly.
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