Data quality for crm
Build stronger relationships with complete and accurate customer records
Provide sales, marketing, and customer service with the information and insights they need to attract and retain more customers and grow your business.
A comprehensive solution for CRM data quality
CRM systems quickly become a dumping ground for data, full of errors, duplicates, and misplaced or missing information, wasting time and reducing the accuracy of reports and dashboards. Enlighten keeps CRM systems performing at their best.
Improve performance
Make smarter business decisions and reduce resources with clean, accurate, and complete data.
Strengthen relationships
Better understand and connect with customers through personal communications that build lasting relationships.
Drive revenue
Empower marketing, sales, and customer service to attract and retain more customers and capture additional revenue.
Data quality products
Enlighten is a suite of powerful tools designed to work together to clean and enhance data in your CRM system in real time at data entry, during migration, or through ongoing monitoring and maintenance.
Analyze and report
Understand the state of your data sources to identify potential issues prior to migration or cleansing.
See Enlighten Profiler
Clean and standardize
Cleanse, standardize, and validate your data across every source for higher-quality matching.
Check out Enlighten Cleanse
Remove duplicates
Identify and resolve duplicate information with the most powerful technology available.
Discover Enlighten Match
Validate addresses
Complete and validate addresses and add rooftop-precise geolocation coordinates.
Explore PostLocate
Benefits of improving CRM data quality
Create a “golden record”
Eliminating duplicates, removing errors, and adding missing data provides CRM system users with complete, accurate contact records so they can always connect with your customers.
Trust your insights
A true accounting of customers and their history means you can rely on the reports and dashboards your CRM system provides to make sound business decisions.
Reduce frustrations
No one likes wasting time searching for contacts or manually keying in customer details. Automating data quality improvements enhances productivity, increasing adoption rates and trust in your CRM.
Ready to improve the data in your CRM system?
Speak with a member of our team about analyzing and improving your CRM data.
Get in touch