Data enrichment
Enrich your customer data and supercharge your insights
Maximize the value of your data with social, geographic, demographic and consumer information.
Let’s take your data up a level
Data enrichment enhances your data with relevant additional information to deliver more targeted insights. With more complete and accurate information you can create more effective marketing campaigns, drive conversion rates and illuminate potential risks.
Advanced customer insights
Utilize additional information to create advanced, actionable insights. Having a more precise picture of your customers allows you to customize your offering and messaging more effectively.
Better customer segmentation
Identify and segment customers by age, gender, marital status, income, and other characteristics to deliver more tailored messages, facilitate better customer segmentation, increase conversion rates, and drive profitability.
Enhanced risk visibility
Enrich your customer data with third-party demographic, sociographic, or social data to identify early warning signs that can help you reduce risk and avoid reputational damage for your organization.
Data enrichment products
Prepare your data for enrichment with our best-of-breed data quality tools. Start by profiling your data to find inconsistencies and duplicates in your applications. Then, use the data cleansing tool to cleanse and transform data to a single standard. Finally, match and link records for enrichment with our data matching tool.
Data profiling
Analyze and understand the state of your data. Analyze and understand the state of your data.
See Enlighten Profiler
Data cleansing
Parse and standardize inconsistent and incomplete data. Standardize your data with precision.
Check out Enlighten Cleanse
Data matching
Identify and link duplicate customer and company records even if there are misspellings, character transpositions, and missing entries.
Discover Enlighten Match
Cognitive Matching Algorithm
Traditional matching algorithms still generate a lot of errors that require review. To optimize the matching process, you need an algorithm that returns results with additional information to help you accept or reject a match quickly.
We’ve built a new generation of matching algorithms that return match patterns to give you more context and make results easier to interpret for both humans and machines. You get more accurate matches without needing to dedicate time to reviewing partial matches.
Take full advantage of data enrichment
Is your data doing as much as it could?
The data you have on your customers is most likely limited to the information necessary to collect at onboarding. As time passes, much of this information might be outdated. Maintaining and enriching your customer data with external demographic and geographic information allows you to derive more value from it. You’ll improve your customer service and your decision making too.
Expand fast and beyond
Data enrichment can also enable you to grow your geographic reach and customer base. We’ll help you identify new customers, target specific geographies, automate taxes at checkout, calculate insurance premiums based on latitude and longitude, and much more.
Maximizing your data capabilities
Working alongside your teams, we’ll prepare your data for enrichment and correct any anomalies that could compromise the process. We’ll also help you find the best external data sources to support your business and automate the process of keeping your data updated.
Want to see how we can enrich your data?
Speak to a member of our team about how we can help you make your data work harder.
Get in touch