The Importance of Data Quality in Customer Relationship Management (CRM)
This whitepaper looks at how poor data quality negatively impacts a CRM system, how your organization can overcome this problem with data quality tools, and the positive impact your business will enjoy as a result.
12 Guidelines for Success in Data Quality Projects
This paper discusses key characteristics of data quality initiatives and provides actionable guidelines to help make your project a success, from conception through implementation and tracking your ROI.
Justifying Your Data Quality Projects
Getting a data quality project started requires approval and funding for the initiative, so how you approach the justification process is vitally important.