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Why a Better Customer Experience Starts with Master Data Management

One of the most effective ways to achieve a more cohesive customer understanding is through an effective master data management (MDM) approach.

A critical factor in delivering a more valuable customer experience is to gain a better understanding of customers and their needs by viewing them holistically. One of the most effective ways to achieve a more cohesive customer understanding is through an effective master data management (MDM) approach. MDM is a method of enabling an enterprise to gather all of its critical data in one location, providing a single point of reference and the foundation for a better customer experience.

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