Planning for Successful M&A Data Integration
M&As can be an effective way to improve sales and marketing efficiency by expanding the organization's customer base and market share.
Customer data quality is a critical component of successful data integration, and data integration is a major part of enterprise business initiatives such as a merger or acquisition. In spite of thorough planning, almost 90% of such major projects are delivered late or over-budget, or fail entirely. In many cases, the underlying problem is poor customer data quality..