It’s more important than ever to ensure that your customers’ profiles accurately represent their complete relationship with your organization. But differences in types of data can make this challenging. Individual, organizational, and more advanced relationships require different approaches to optimize the linking process associated with each type of data. Irrespective of the type of linking required, it’s critical to use a methodology that best fits your customer MDM linking needs.
This webinar compares common data linking methodologies, including the impact each has on required resources, timeframes, and the resulting accuracy. The concept of “intelligent” merging is also covered.
Specific topics include:
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