MDM Best Practice Methodology Series - Part 4: Using the Proper Methodology for Individual, Corporate, and Relationship Linking to Build Accurate MDM Golden Profiles
Highlighting the advanced capabilities of Innovative Systems' data management and risk management solutions and methodologies.
It’s more important than ever to ensure that your customers’ profiles accurately represent their complete relationship with your organization. But differences in types of data can make this challenging. Individual, organizational, and more advanced relationships require different approaches to optimize the linking process associated with each type of data. Irrespective of the type of linking required, it’s critical to use a methodology that best fits your customer MDM linking needs.
This webinar compares common data linking methodologies, including the impact each has on required resources, timeframes, and the resulting accuracy. The concept of “intelligent” merging is also covered.
Specific topics include:
- A comparison of the approach and results of common linking methodologies
- The differences in individual, organizational, and relationship linking
- Review as a key component of the process
- Intelligent merging to produce the best surviving information
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