5 Common Misperceptions about Personal Names
Using insights about personal names to build better customer data
Due to globalization and increases in migration many companies are experiencing a wider range of names and naming conventions. Systems that handle customer data should be designed to adapt to the diverse way that names work around the world. Innovative Systems has been in the customer data business for over 40 years and during that time we have built an extensive dictionary of names that cover the gamut of personal naming all over the world.