Data linking is a valuable tool not only for identifying and consolidating duplicate records within an organization’s databases, but also for revealing records that share the same “household” or other relationship. It can be used for such purposes as enhancing the value of a database with relationship information, comparing a database against a prospect list or target mailing list, adding supplemental data to an existing database, and integrating external systems into an existing database.
Linking corporate records is more complex than individual records, because corporate records tend to be more elaborate, with acronyms, multiple names and supplementary address information, such as building or suite number. In addition, several related organizations may have different names and the same address, or one organization may have multiple locations. i/Lytics Corporate Link’s advanced data linking capabilities overcome these obstacles by parsing, standardizing and identifying complex corporate name and address elements. It provides an accurate view of the corporate customers in an organization’s database, including affiliated companies and companies with multiple sites and addresses
This class is for anyone who is:
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A current user of i/Lytics Data Quality or Data Linking solutions who would like to enhance their skills and maximize their investment
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Interested in gaining detailed knowledge and hands-on application of i/Lytics Linking solutions
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Interested in exploring Innovative’s best practices for achieving high quality customer data
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Considering or evaluating a Data Quality or Data Linking solution
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Interested in learning more about creating and maintaining a customer-centric database
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Interested in a total solution for their Data Linking needs
What will be covered:
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General overview of Innovative’s Linking Solutions
