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| The i/Lytics® Enterprise Data Quality Suite takes customer data management to the next level with a comprehensive, Web services-enabled solution that is both full-functioned and browser-based. It provides an integrated, end-to-end solution for efficiently managing the quality and accuracy of enterprise data used for customer service and relationship management, sales and marketing, strategic planning and decision-making, and regulatory compliance — especially for large organizations with geographically dispersed offices. |
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| i/Lytics significantly strengthens the efficiency and productivity of decentralized enterprise data analysis. Its browser-based interfaces support access by multiple concurrent users in disparate locations, enabling them to drill down directly into data strings and fields. Its integrated data management routines permit parsing, transformation, normalization, address verification, duplicate matching, and householding as part of the data profiling process rather than as a secondary operation. Users can view the data in its raw source format, view the results of the data transformation process, and/or define new transformation routines for future processing based on the results of the profiling exercise. |
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| i/Lytics is easy to implement and fully configurable to nearly any corporate standard platform, server, database, or architecture. Its advanced security management capabilities enable centralized definition and tracking of multi-tiered roles and privileges. |
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| To help ensure that your customer-focused initiatives are based on high quality, accurate and up-to-date customer data, i/Lytics includes: |
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Data Profiling - i/Lytics Data Profiler™ is an automated source data profiling solution that enables analysts to drill down into the data itself to quickly generate an accurate profile of the organization’s total information assets. Its automated analysis is far more precise and up to 90% faster than manual inspection methods. |
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Its next-generation data profiling capabilities permit integrated data quality transformations as part of the data profiling methodology. It enhances productivity by permitting users to view both the raw data and the results of data transformations, enabling them to define and validate mapping specifications more accurately. |
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Data Quality - i/Lytics Data Quality provides integrated capabilities for data repair, data cleansing, standards/element identification, customer linking and householding, and database updating on either a real-time or batch basis. In addition to processing name and address data, i/Lytics can analyze, correct and reformat other customer- and product-related information such as tax ID number, e-mail addresses, and client/account relationships. It can be integrated into any front-end data entry application to maintain a single customer profile each time a record is updated. |
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Address Validation and Geocoding - Utilizing i/Lytics’ integrated data quality capabilities and sophisticated matching algorithms, i/Lytics GLOBAL™ verifies and corrects addresses against domestic and international postal union address databases. Batch processing is used to clean and validate existing customer addresses, integrate disparate address sources into an existing customer database, build and maintain prospect databases, and prepare bulk mailing lists. Real-time validation is performed on addresses during data entry or at the point of sale. |
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i/Lytics GLOBAL's accuracy meets strict USPS requirements for CASS certification on Windows®, mainframe and most UNIX® systems, qualifying users for substantial postage savings on bulk mailings. Its geocoding capability can append a wide variety of geographic data to address records, enabling mailings to be targeted by neighborhood, household income, and other demographics. |
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Fraud and Regulatory Compliance - i/Lytics SECURE™ leverages i/Lytics’ powerful data cleansing and database management capabilities with its sophisticated heuristic linking technology to provide exceptional precision and efficiency in matching customers against virtually any U.S. or international suspect, sanctions, excluded party, politically exposed persons (PEPs) or do-not-call list. It verifies personal and corporate identities by comparing customer records against its database of more than 20 billion U.S. consumer and business records — the most accurate repository of historical and forward-looking customer contact information available. |
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Variety of Deployment Options
The i/Lytics Enterprise Data Quality Suite offers full flexibility of deployment. It is available as licensed software in both real-time and batch mode (deployable also via the Internet and Intranet), as a hosted ASP solution, or on a service bureau basis.
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