| i/Lytics GLOBAL™ enhances the accuracy and quality of an organization's database by correcting address errors and misspellings, and validating address information against United States, Canadian and Mexican postal union address databases. Doing so minimizes the expenses related to undeliverable and duplicate mail, and provides more reliable information for marketing planning and decision-making. |
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It also strengthens customer relationship management by helping to ensure that customer communications are delivered accurately and
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Saves Time and Money on Address Validation
Successful address validation is frequently compromised by complex data conditions such as improperly formatted records, extraneous or descriptive information appearing in name and address lines, and multiple addresses stretching across multiple fields. These obstacles to validation require increased time and expense for manual data review and modification.
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| i/Lytics GLOBAL overcomes these obstacles by recognizing and automatically resolving error conditions. Using sophisticated cleansing and matching capabilities developed during Innovative’s nearly 40 years as a worldwide leader in customer data quality, i/Lytics GLOBAL accurately identifies free-format input line types, and parses and standardizes address elements. It then compares them to each postal union’s address database and corrects misspellings and omissions, minimizing the number of records that require individual review. |
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| When available, i/Lytics GLOBAL can also append additional address data, such as ZIP+4®, Carrier Route, Delivery Point Code™ (DPC), and urbanization, enhancing the quality and completeness of the organization's customer information. |
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CASS Certification Saves Money on Bulk Mailings
i/Lytics GLOBAL's address standardization and verification meet strict Untied States Postal Service® (USPS) Coding Accuracy Support System™ (CASS) requirements for certification on Windows®, mainframe and most UNIX® systems, qualifying users for substantial postage savings on bulk mailings. Using software that is CASS certified permits bulk mailers to code mailings for automated sorting, increasing the speed and certainty of address delivery, and providing the best postal discounts available.
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Optional Geocoding Capability
i/Lytics GLOBAL's optional geocoding capability appends information such as latitude, longitude and census blocking to customer records. This information identifies customers by region and neighborhood, and can be used to strengthen target marketing, site selection, and other location-sensitive strategies.
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Easy to Implement and Use
i/Lytics GLOBAL is easy to implement and can be tailored to an organization's unique customer information and mailing needs. Its advanced capabilities offer users the advantages of interactive lookups, multiple thread processing, and customized reports.
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| It is available as licensed software in both real-time and batch mode (deployable also via the Internet and Intranet), as a hosted ASP solution, or on a service basis. |
