i/Lytics® Individual Link™
Duplicate records within your database undermine the success of virtually every customer-related function your organization performs — from customer service to credit management to strategic planning. i/Lytics Individual Link combines ISI’s advanced parsing capability with our unique ranking methodology to deliver unparalleled de-duplication accuracy when dealing with individual names.
Individual Link begins by parsing and standardizing name and address information and comparing data elements against ISI’s multi-million word knowledgebases to make sure they are properly identified and in the correct fields. Then, our unique ranking methodology compares two potential duplicates field-by-field to determine all the ways the records may be different and assigns the records a “rank” based on rules tuned to meet your organization’s business needs.
Because our methodology recognizes the specific ways two records vary, its results are much more accurate than those of aggregate comparison methodologies (e.g., weighted-field, scoring and probabilistic systems) that simply add up match scores without considering the nature of the specific field differences between two records. It finds duplicates other methodologies miss and identifies which mis-matched duplicates should actually be unique customer records. Our assigned ranks also make it easy for clients to determine which ranks should be automatically combined, which identified as non-duplicates and which should be reviewed.
To further enhance your operational efficiency, not only does the accuracy of our ranking methodology reduce the number of potential matches requiring review, but our i/Lytics Review Workbench™ system streamlines the review process, increasing reviewer productivity by 400% to 800% over other systems.
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