i/Lytics® Household Link™

i/Lytics Household Link is a valuable customer-relationship identification tool that enables you to define “households” according to your own data and customer information needs. It groups customer records based on similarities in name, address, postal code and fields you define yourself, such as phone number or Social Security Number. It enables you not only to customize householding criteria, but also to determine the degree of variation to be permitted among household members. It assigns a “rank” to each pair of potential duplicates based on the specific differences between the fields in each record. This “rank” enables clients to determine which potential match conditions represent “automatic matches,” which represent “non-matches” and which should be reviewed. For those potential households that do require review, our i/Lytics® Review Workbench™ system enables reviewers to investigate and resolve households 400% to 800% faster than other systems.

To help you track household groups over time, Household Link’s Constant Key enables you to retain the same household grouping even if the group changes addresses or various members leave of join the group.

By identifying and retaining customer groupings, Household Link enhances online client service, strengthens target marketing and cross-sell initiatives, supports operational enhancements such as consolidated statements, and reduces the expense and waste related to duplicate mailings.

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