i/Lytics® Corporate Link™
Identifying duplicate or linked corporate records is generally more difficult than individual records, because corporate records are frequently more complex, with multiple names, acronyms, and supplementary address information such as building or suite number.
i/Lytics Corporate Link simplifies the comparison process by parsing and standardizing corporate records against our extensive knowledgebases of corporate name and address words to make sure data elements are properly identified and in the correct fields. Using ISI’s powerful, “intelligent” matching methodology, it then compares records on the basis of name and address; name only; address only; user-defined fields only; or any combination of those fields. It assigns a “rank” to each pair of potential duplicates based on the specific differences between the fields in each record. This “rank” enables clients to determine which potential match conditions represent “automatic matches,” which represent “non-matches” and which should be reviewed. For those potential matches that do require review, our i/Lytics® Review Workbench™ system enables reviewers to investigate and resolve matches 400% to 800% faster than other systems.
Eliminating duplicate records and identifying related corporate entities strengthens planning and decision making by providing a more realistic view of your customer base. It also helps you to determine more accurately the value of a customer’s overall relationship, informs better pricing and cross-selling strategies, and reduces the costs associated with redundant mailings and other communications.
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