i/Lytics® Change Management™
i/Lytics Change Management is an advanced data quality management tool that enables you to efficiently maintain and upgrade the integrity of your customer data when adding, changing, and deleting customer records either online or on an incremental batch basis. Driven by ISI’s powerful processing and proprietary knowledgebases, it enables users to interactively find customers, identify duplicates and households, enter updates and correct errors in real time.
i/Lytics Change Management’s sophisticated capabilities streamline and strengthen the data quality enhancement process. Its key creation capability provides users complete control over how the system identifies records to be compared. It can search based on name only, address only, name and address, birth date or any other user-specified fields. Its ability to match corporate as well as retail records enables it to meet database search and maintenance needs of companies with a mix of both customer types. In addition, when it identifies a set of duplicates, it can use rules-based “intelligent combine” and “best survivor logic” to automatically collapse the duplicates into a surviving record that retains the best information from both.
Integrated into any front-end or incremental batch back-end data entry application, Change Management ensures ongoing data quality and maintains a single customer profile each time a record is updated.
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