Synchronos™ CDI Platform
Forget everything you’ve heard — or experienced — regarding the problems, delays, disruptions and cost overruns of building a customer-centric database. The Synchronos enterprise customer platform provides a unique customer-centric framework that easily maintains multiple customer and household definitions from various groups within your organization.
In order to quickly and efficiently populate your customer database from multiple legacy or application databases, the Synchronos enterprise customer platform already integrates ISI’s best-in-class batch and online management data toolsets. These toolsets are driven by ISI’s proprietary multi-million word knowledgebases that contain every word we’ve processed in our four decades of performing data integrations and data quality engagements worldwide. Comparing your data against these knowledgebases enables you to quickly parse, standardize and classify name and address elements, including determining organization vs. individual and male vs. female. The data elements are then assigned to the correct fields, populating your database with clean, accurate records.
Our “intelligent” matching methodology has been proven by our clients to be more accurate and reliable than weighted field, scoring and other aggregate systems. Instead of simply counting the number of duplicates as aggregate systems do, our “ranking” system compares two potential duplicates field-by-field to determine all the ways the records may be different. It then assigns a “rank” to the records based on rules tuned to meet your organization’s business needs. In this way, our methodology finds duplicates other methodologies miss and identifies which mis-matched duplicates should actually be unique customer records. Our linking capability then goes beyond matching to identify connections between customers — both individual and business — based on address, location, employment and other characteristics you specify to meet your customer data and business objectives. Our methodology also assigns Influence Value Indicators™, identifying the relative strength of the influence between connected customers — valuable information to support your institution's decision-making.
The result of this advanced data integration and customer connectivity processing is an intelligent master registry of 360° customer profiles that not only coordinates the information from all customer contact points across your organization, but also reveals hidden relationships among individuals and businesses. By doing so, the Synchronos CDI platform provides all the benefits of a single customer view, while enabling individual business functions and applications to maintain the PurposeView™ that meets their own business needs.
ISI’s proven integration methodology, exclusive Synchronos platform and world-class data management tools enable us to populate customer databases faster, with more precision, and more critical information about customers and their relationship networks than anyone else. For your business, that means more accurate and more complete intelligence to support stronger customer relationship management and improved decision making.
|
