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Innovative Systems Takes i/Lytics GLOBAL™
to the National Postal Forum in Nashville |
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Data Quality Component Embedded in Verification Software
Results in Higher Match Rates and Postal Discounts |
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| Pittsburgh, PA - March 8, 2005 - Innovative Systems, Inc., a global provider of customer data integration and regulatory compliance solutions, will feature its address verification solution, i/Lytics GLOBAL, at Booth #777 at the upcoming National Postal Forum in Nashville, Tennessee. |
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| The Forum, held March 20-23, is the mailing industry's premier educational venue, trade show and networking event for industry professionals. It provides business mailers with ongoing training and education, and helps them keep pace with the mailing industry's rapid progress. |
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| Innovative will present i/Lytics GLOBAL to the Forum’s 6,000 expected attendees. i/Lytics GLOBAL is a CASS-certified address verification solution that contains a unique, integrated data quality component. This marriage of data quality and address validation enables i/Lytics GLOBAL to cleanse records before comparing them to the USPS address database. Working with cleaner addresses increases the match rate of the customer addresses to the USPS database, resulting in a higher level of address correction and qualifying users for substantial bulk mail discounts. |
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| Additionally, i/Lytics GLOBAL can assign extra variables when available, including ZIP+4, Carrier Route, Delivery Point Validation (DPV), barcodes, and rooftop-precise geocoding latitude and longitude points for enhanced target marketing. International address databases, including those for Canada and Mexico, are also available. |
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| “The National Postal Forum is an ideal venue in which to showcase i/Lytics GLOBAL,” said Chuck Schardong, Innovative’s vice president of product management. “Its extensive address validation capabilities, coupled with its integrated data quality functions, result in a very attractive address data management solution for the mailing industry.” |
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| About Innovative Systems, Inc. |
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| Innovative Systems is a world leader in delivering enterprise customer information solutions to organizations whose success depends on a complete and accurate understanding of their customers. ISI's solutions include: i/Lytics® Enterprise Data Quality Suite; i/Lytics GLOBAL™ Suite for CASS™ certification, geocoding, and longitude/latitude coordinates; Synchronos™, ISI’s proven CDI and enterprise customer management solution; and FinScan™ for compliance list, sanctions and PEP screening compliance. |
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| Since 1968, companies worldwide have relied on ISI’s data quality software, systems integration, database solutions and customer data quality audits. The company has set the standard for data quality management in thousands of customer-centric projects utilizing the firm’s services for creation and maintenance of customer data. ISI’s work has included clients in more than 30 countries. ISI maintains headquarters in Pittsburgh, Pennsylvania, with European operations based in London. Representative offices are in Washington, D.C., Phoenix, AZ, and Mexico City. The Innovative Web site is located at www.innovativesystems.com.
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| Company Press Contact: |
Karin O'Sullivan
Innovative Systems, Inc.
Tel: +1 (412) 937 7678
kosullivan@innovativesystems.com |
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Trademark Notice
i/Lytics, i/Lytics Data Profiler, i/Lytics SECURE, eWatchLine,
Fin-Scan and Synchronos are trademarks of Innovative Systems, Inc. All other products or company names are used for identification purposes only, and may be trademarks of their respective owners. |
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