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Innovative Systems' News & Events |
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Press ReleasesInnovative Systems Announces Advanced Customer Data Integration Offering Innovative's Synchronos™ is a powerful system of record for enterprise customer data Pittsburgh, PA - December 22, 2003 - Innovative Systems, Inc., a global provider of customer data integration solutions, today announced Synchronos™, the company's newest and most comprehensive solution for enterprise customer data management. A framework for integrating and synchronizing slices of customer data that reside in disparate application systems across the enterprise, Synchronos leverages Innovative's proven i/Lytics™ data quality software to provide organizations with a master registry of accurate and consolidated customer information. The Synchronos master registry cuts across traditional product, channel and business lines to establish a multifunctional customer view for improved business and compliance decision making, and, ultimately, for improved return on investment from existing enterprise customer investments, like CRM (Customer Relationship Management). Synchronos is designed to solve the daunting customer data integration challenges that large organizations face as they attempt to reconcile and aggregate the valuable customer information that exists in silos across the enterprise. Since application systems intentionally provide a customer view that is biased to support a limited and specific customer-facing business function, many organizations are forced to manage multiple 'master' customer databases. The Synchronos solution eliminates this redundant and costly approach to enterprise customer data management as it integrates and synchronizes customer data from these various application systems to establish and maintain a sharable and accurate cross-functional view of customers. This advanced approach to enterprise customer data management lengthens the useful life of expensive legacy systems, while enabling improved enterprise business and compliance decision-making. "Customer data is a critical asset that must be increasingly synchronized," said Aaron Zornes, senior vice president of META Group. "Large organizations are turning to CDI solutions as both a means to manage customer data as a corporate asset, and as a means to gain economic recovery from ROI-challenged enterprise application suite deployments. CDI solutions offer new and cost-effective approaches to managing operational customer data in order to provide organizations a reliable and cost-effective way to quickly integrate and act on disparate customer information, without having to replace existing end-user applications or create yet another out-of-date repository. "Furthermore, Innovative's Synchronos product has strengths based on its flexibility to be unobtrusive in its approach to customer master data synchronization, including its capabilities such as entity resolution for non-intuitive relationship awareness," said Zornes. Innovative's executive vice president of marketing, Mike Healy, said, "With the unique advantage gained over 35 years of providing customer data integration solutions, Innovative has developed Synchronos with a very clear understanding of the challenges large organizations face as they attempt to leverage their enterprise customer data - and unmatched insight into how to solve these problems. "Synchronos is a powerful extension of Innovative's tested and proven customer data management solutions, and it is truly distinct in its ability to innately and seamlessly perform complex, mission-critical customer data quality transformations during the data integration process. These data quality transformations go to the core of what's necessary in order to establish and maintain a reliable master registry of consolidated and accurate customer data. We are thrilled with the early up-take on the product as we move to our market launch, and look forward to delivering this powerful solution to new and existing customers alike," Healy concluded. About Synchronos™ Synchronos fits into an organization's IT architecture as infrastructure dedicated to accelerating and streamlining data integration initiatives. Its intelligent master registry coordinates all points where a customer may touch an organization, and it provides the benefits and functionality of the single customer view without requiring extensive changes to the individual applications' business-driven customer views. Synchronos is a comprehensive customer data integration and data quality solution that includes Innovative's industry-leading data profiling, data quality, data linking, change management and connectivity capabilities. Synchronos will be generally available January 2004. To learn more about Synchronos, including price and availability, contact Chuck Chrissis of Innovative Systems at 1-800-622-6390. About Innovative Systems, Inc. Since 1968, companies worldwide have relied on ISI’s data quality software, systems integration, database solutions and customer information process consulting. The company has set the standard for data quality management in thousands of customer-centric projects utilizing the firm’s services and software for creation and maintenance of customer-centric databases. Innovative Systems is headquartered in Pittsburgh, Pennsylvania, with European offices in London, and representative offices in Brazil, Mexico, the Netherlands, Norway, South Africa, and the Middle East. ISI software supports both UNIX and IBM operating systems in interactive and batch modes. Its screens can easily be adapted to any language, and its software supports Unicode. ISI has completed projects in more than 30 countries in seven natural languages – with additional languages added on demand. The Innovative Systems Web site is located at www.innovativesystems.com. Company Press Contact: Trademark Notice |
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