Build business value using ISI’s new paradigm of a 360° customer view, which goes beyond traditional households by connecting corporate and personal relationships hidden in your data
Achieving a “360° customer view” typically means that your customer profile points to all the products a customer has. ISI’s extended 360° customer view points to all the products a customer has … and to all the customers related to them, including businesses as well as individuals … plus all the products those connected individuals and businesses have. In addition, ISI has “Influence Value Indicators™” that measure the relative strength of the influence between the customer and the individual and business connections.
The increased customer knowledge and insight provided by our extended 360° customer view and Influence Value Indicators offer significant business advantage in nearly any function that touches the customer, and most notably the critical areas of sales, marketing, customer service and risk analysis.
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