Efficiently integrate data from prospects and third-party sources with your existing customer data
Business users — particularly in marketing and risk management — frequently wish to enhance their customer information with prospect data and/or third-party demographic or psychographic data. Most application systems come with a name and address database manager, but operating procedures may prevent the introduction of outside data — or there are no processes defined to permit data not related to core applications.
ISI solves this dilemma by using our unique Synchronos™ customer platform to construct a database that houses your existing customers, prospects, your organization’s products that are sold by other companies, other companies’ products sold by your organization, plus purchased third-party data - all linked together at the customer level and household level. This expanded data is fully accessible to your business users, without it interfering with your organization’s ongoing operations.
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