Accurately integrate third-party data sources into your data mart to provide a more comprehensive view of the customer
The more your marketing department knows about your customers, the more accurately it can analyze segmentation and trends, and the more effectively it can target products and promotions to specific customer needs, demographics, and preferences. Third-party sources offer a broad range of data to augment your customer information and enhance your knowledge. For individuals, there is supplemental data on everything from household income, age and education to lifestyle and purchasing patterns by geographic area. There are property records, donor records and SEC filings that provide information specific to individual clients/businesses. Specific to businesses, there is a broad range of data on company size and geography, payment history, credit standing and cross-board memberships.
ISI’s customer platform, advanced data integration tools and rooftop-precise longitude and latitude coordinates, provided by our partner NAVTEQ, enable your marketing department to quickly and easily enhance its customer knowledge by integrating demographic, psychographic and firmographic data from any third-party source into your 360° customer profiles — or into each individual department’s own purpose-driven customer view. Regardless of the destination of the new customer information, the accuracy and integrity of your core 360° customer profiles, their connectivity networks, and their corresponding Influence Value Indicators™ will remain intact.
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