Compare your customer information environment against best practices developed from hundreds of engagements performed by ISI’s consultants
With any customer database, achieving an approved level of data quality is just the beginning. To ensure the ongoing accuracy and efficiency of the database, the condition of the customer information environment – all the people and processes that touch how the data enters the database and how it is maintained and updated – is also as critical.
Through our hundreds of data quality consulting engagements worldwide, ISI has developed templates for maintaining the ideal customer information environment and best practices to deliver the most cost-effective, accurate customer information. We evaluate your organization’s data stewardship and governance (those who are responsible for the data, as well as the rules and operational procedures for managing it) relative to these templates and best practices. We then determine how your customer information environment stacks up — both in superior and deficient ways — and recommend improvements.
This benchmarking exercise establishes the foundation for ongoing improvement in the productivity of your customer information environment’s staff, while also improving the precision and integrity of your customer data.
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