Build accurate individual and corporate household relationships
Identifying customers’ relationships with other customers — corporate as well as individual — provides users with valuable information. Our Synchronos™ customer data platform enables advanced parsing with client-determined line definitions. Linking tools then accurately build each customer’s relationship networks of extended connectivity according to the client’s specifications for degrees of separation. ISI’s process begins with accurate parsing of all the lines on an account, not just the primary ones. Clients have the choice as to whether lines are to be identified as address supplement lines or as customer names. Using our advanced ranking methodology and network generation software, we identify how customers are linked, creating networks of related customers, households, and affiliated individuals and businesses. Because of the added complexity of corporate names and addresses, including acronyms, multiple names and supplementary address information such as building or suite number, corporate records are frequently more difficult to link. To overcome this challenge, our specialized corporate linking software is used to parse, identify and link more complicated corporate name and address elements.
As a result of these powerful tools and processes operating on your data, your business users have access to a much more comprehensive and detailed picture of who your customers are and how they are related to each other than is available through any other householding or corporate linking technology.
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