Achieve more cost-effective marketing campaigns, improved credit decisions, better cross-sell measures, and better identification of customers who don’t have your products
Unlike other solutions that utilize only the primary names on accounts for linking and householding, our solution parses and extracts all the relevant entities on every line of an account — individual and business — for use in identifying customer connections. Connections to third-party data sources such as Dun and Bradstreet, SEC data, property records, and bankruptcies can further extend a customer’s or prospect’s connectivity network to provide a more complete view of their individual and corporate relationships with associated risks and opportunities.
This extended network of connectivity not only creates a better foundation for making cross-selling, target marketing and credit-related decisions, but also gives you a more realistic picture of the individual’s potential value to your organization.
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