Use Influence Value Indicators™ and better customer/household definitions to achieve higher response rates to Sales & Marketing efforts
The more you know about your customers and prospects — including their family and business connections — the more effectively you can target your promotions and communications to their lifestyle, business, and personal needs, to increase your share of wallet.
ISI provides the customer platform and sophisticated technology to keep each customer’s information and network connections current by constantly processing the input from your operational databases and automatically updating the customer profiles. In addition to identifying the connections themselves, Influence Value Indicators™ are assigned to the connections to identify the relative strength of the connection and potential impact on your institution’s decision-making. Using this information, marketers can differentiate between customer segments to more effectively determine which products and services have the highest cross-sell potential to which customers — increasing the probability of success and strengthening the promotion’s ROI.
While most other customer centric databases, whether data marts or operational data stores, would have to be re-engineered to obtain such up-to-date target marketing information — and still would not contain the customer connection networks — ISI’s Synchronos™ customer platform operates continually, maintaining and updating customer profiles on an ongoing basis.
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