Find new and existing individual customers and organizations hidden in your database that are potential prospects for your products
Individuals and businesses related to current customers potentially represent a very productive source of new customers. These opportunities are often hidden within your existing customer data. However, most operational data models are not configured to recognize and maintain non-intuitive individual-to-individual, business-to-business, and individual-to-business relationships.
The ISI Synchronos™ platform is uniquely designed to find hidden customer-to-customer connections on demand. Synchronos maintains all the information about an individual in a single 360° view, including information in your database about where they reside and where they work. The software readily identifies the connections between your customers and the individuals and organizations associated with them — producing a high-quality prospect list ready for you to mine. This model can also readily link to third-party databases to supplement customer-to-customer connections and identify circles of prospects that can become new targets via your current customer connections.
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