Improve BI decision-making through purpose-driven
customer/household definitions and measures of customer influence
Your decisions are only as good as the business intelligence that supports them. ISI’s 360° customer connectivity profiles, derived from sophisticated software that continually updates those profiles, helps you achieve complete, accurate and up-to-date information about your customers and their connections with other individual and business customers. This connectivity network, coupled with ISI’s proprietary Influence Value Indicators™, measure the value of the customer’s connections. This enhanced level of intelligence helps your organization perform a wide range of customer-related activities more effectively, including market segmentation, channel alignment, risk assessment, target marketing, and many more. In addition, unlike other approaches to customer systems that require all departments to use a single customer definition, the ISI Synchronos™ platform empowers each user department to define “customer” and “household” according to its business needs, driven by its particular use of customer data. These PurposeViews™ mean that each user department maintains its customer definition in a way that helps the department achieve its objectives most efficiently, whether for cross-selling, assigning risk, mailing statements, mailing promotional pieces or any other customer or prospect-based business purpose.
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