ISI’s Synchronos™ platform, integrated with our world-class best of breed data quality tools, provides a master data management framework that accommodates both individual and corporate relationships, and can easily be extended to specific client needs through user-defined application tables
We approach database building like no one else. Our knowledgebases are the most extensive in the world. By processing billions of client customer records, our knowledgebases capture all the words and patterns in these files. This enables us to correctly identify and classify name and address elements faster, including determining organization vs. individual and male vs. female — and, at the client’s option, to automatically capture all new words/patterns from their database to be added to the knowledgebase.
Our powerful matching technology is more accurate and reliable than weighted field systems, as proven by clients comparing our results against competitive approaches. Simply counting the number of duplicates (as done by competing systems) is not the correct measure of accuracy. Instead, ISI’s approach accurately minimizes hidden errors by finding correct duplicates and duplicates that other systems can’t find. Further, ISI’s unique Synchronos™ platform not only reveals a customer’s connections to family members and businesses across your organization, but also enables the assignment of Influence Value Indicators™. These indicators identify the relative importance of those connections, providing a much more realistic measure of the customer’s true value and a more accurate basis for assigning the appropriate level of service and/or channel. And unlike other approaches that require all applications within an organization to use the same definition of “customer,” the Synchronos platform enables an unlimited number of applications — current or future — to define “customer” and “household” in the way that best serves their own purposes (PurposeViews™), while the consistency and integrity of the core customer data remain intact.
Our unique methodology, platform and processing tools mean we populate customer databases faster, with more precision, and more critical information about customers and their relationship networks. The result is more accessibility to the intelligence that supports better decision making.
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