Visualize the location of your customers using rooftop latitude/longitude data for such applications as CRA compliance, property/casualty risk exposure, delivery route planning, branch location and service areas, sales call routing, and more
The geographic locations of your customers play an important role in many types
of business decisions, from marketing and advertising to site selection and strategic planning.
Using rooftop-precise latitude and longitude data from NAVTEQ — the world’s leading provider of geographic data — ISI’s i/Lytics_PostLocate™ address validation and geocoding solution enables you to visually display your customers by geographic concentration and precisely calculate the distance from their addresses to your service locations. Comparing where customers reside and where they choose to conduct business with your organization is useful in site location analysis and the analysis of branch service versus branch ownership.
Precise, easy-to-use data on customers’ geographic distribution can also assist financial organizations in complying with Community Reinvestment Act requirements and insurance companies in identifying where they may be over-exposed in high-risk areas for floods, tornadoes or hurricanes.
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