Make your data a more valuable asset by adding third-party information to support Marketing, Sales, and Risk Management initiatives
The more you know about your customers and prospects as individuals and households, the more likely you are to make the right decisions regarding them — particularly in relation to marketing, cross-selling and the extension of credit.
ISI’s 360° customer profiles and proprietary customer connection software offer a detailed view of a customer’s network of relationships with households, other customers and businesses. Our geocoding capability enables the further enhancement of customer profiles by appending third-party sources of both socio-demographic data (which infers lifestyle based on neighborhood or census unit) and psychographic data (which includes information about lifestyle, interests and buyer behaviors). This information provides a much more detailed and multi-dimensional demographic view of your customers, including such household factors as age, size, education, gender, income, geo-demographic classification and socio-economic indicators by census area – all of which can be used to support better business decision making in such areas as marketing, product distribution, product development, site location, cross-selling, risk management and strategic planning.
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