Appending Demographic, Lifestyle, and Buyer Behavior to Customer and Prospect Lists

More complete customer information supports better business decision-making. Through the enhancement of customer profiles with third-party sources, ISI enables geo-demographic boundaries that surround an address. Thus, characteristics such as income and education level are inferred from the census geography. Length of relationship, psychographic data (which suggests lifestyle characteristics such as values, attitudes and interests), and firmographic data (which identifies corporate characteristics such as length of time in business, number of employees and whether they own or lease equipment) can be obtained by linking your data to third party data sources. This information provides your business users more detail and a multi-dimensional view of your customers. The result is better decision-making in areas such as market segmentation, target marketing, cross-selling and risk assessment.