Data Match identifies duplicate records and establishes links between individuals and/or organizations
Duplicate records within your database undermine the success of virtually every customer-related function your organization performs from customer service to credit management to strategic planning.
Enlighten Match offers fast linking and de-duplication functionality with unparalleled accuracy.
Innovative Systems' unique matching process is ten times more accurate than that of other systems, increasing your efficiency and saving you time and money.
Step 1: Name and address information is parsed and standardized against our knowledgebases to make sure all data is properly identified and in the correct fields, such as first name, last name, suffix, street name, etc.
Step 2: Exclusive ranking methodology compares two potential duplicates field-by-field, and records are then accurately matched despite anomalies including misspellings, transpositions, missing information, nicknames, acronyms, and initials.
Step 3: Any flagged records can quickly be reviewed using our intuitive Match Review Module.
Step 4: If desired, our Intelligent Combine offering automatically collapses the duplicates into a surviving record that retains the best information from the records.
The Match Review Module provides an efficient way for users to review suspect duplicates and intelligently merge them to maintain the integrity of the data. Data is displayed in a user- friendly way that allows for a determination of the match to be made in just seconds, making it an effective tool for reducing the time and effort necessary to construct an accurate view of your customer base.
Organizations benefit by having a holistic view of their customers aggregated by household. This enables them to obtain valuable metrics about the household, including profitability, average number of customers or products per household, household penetration by territory, and product penetration and mix per household.
Enlighten Household is a valuable customer relationship identification tool that enables you to classify customer-to-customer relationships based on their address, telephone number, tax identifiers, or any other information available. Our solution creates a "Household Key" to track changes over time, even if the group changes addresses or various members leave or join the group.