Data Enrichment

Enlighten®

Boost your data with external information

Businesses often operate without a complete data picture of their audience. Data enrichment takes additional, external data and augments existing information to provide a multi-dimensional view of the prospect.

  • Geocoding: latitude and longitude

  • Census: household and community data

  • Consumer: purchase history and credit risk

  • Address: postal code, county name

  • Geographic: ISO Country Code, MSA & MCD (metropolitan and town boundaries data), FIPS State and County Codes

Benefits

Data Enrichment provides additional information to make advanced, actionable insights possible. You will get a precise picture of who your customers are and be able to customize your offering and messaging accordingly.

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