Duplicate names and incorrect addresses undermine the data quality of your CRM system. This leads to dissatisfied customers and undeliverable communications, and has an overall impact on your sales and marketing efforts. It affects your ability to derive meaningful analytics and insights from your data and jeopardizes important business decisions. Additionally, organizations must now be able to confidently know who the customers are in their CRM system to make sure that they are not doing business with sanctioned individuals or entities.
Innovative Systems' solutions help organizations improve customer data quality and meet compliance demands in CRM and ERP systems by:
Innovative's solution for CRM: