Innovative Systems, Inc.


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Innovative History

Since 1968, the story of Innovative has been one of thought leadership — constantly introducing new ideas that are today's industry "best practices". For example, in 1968 Innovative introduced the first use of complex matching and householding technology for fundraising and national political campaign work. Today, the lessons learned in such pioneering efforts enable some of the world's largest retail and financial service companies to provide target marketing, risk management, and improved customer service to their millions of customers.

Developed over time by processing billions of records, Innovative's industrial-strength products have proven their value in thousands of applications in more than 30 countries around the world.

Other "industry firsts" from Innovative include:

1970		First heuristic matching software that learns from processed data

1974		First data verification software

1978		First data scrubbing software using a data dictionary

1982		First mainframe online scrubbing

1985		First mainframe online matching

1985		First mainframe online householding

1989		First data quality knowledge base

1993		First auto-generated daily enterprise customer database from disparate application systems

1994		First "super householding"

1995		First customer relationship management system using "social networking"

1997		First open-systems online data quality search engine which households, matches, and super-households

1998		First "influence value" database

2000		First in "super matching" to define non-intuitive, purpose-view customer relationships

2001		First fully-integrated solution for data profiling and customer data management.

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