Since 1968, the story of Innovative has been one of thought leadership — constantly introducing new ideas that are today's industry "best practices." For example, in 1968 Innovative introduced the first use of complex matching and householding technology for fundraising and national political campaign work. Today, the lessons learned in such pioneering efforts enable some of the world's largest retail and financial service companies to provide target marketing, risk management, and improved customer service to their millions of customers.
Developed over time by processing billions of records annually, Innovative's industrial-strength products have proven their value in thousands of applications in more than 30 countries around the world.
Other "industry firsts" from Innovative include:
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First heuristic matching software that learns from processed data |
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First data verification software |
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First data scrubbing software using a data dictionary |
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First mainframe online scrubbing |
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First mainframe online matching |
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First mainframe online householding |
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First data quality knowledge base |
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First auto-generated daily enterprise customer database from disparate application systems |
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First "super householding" |
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First customer relationship management system using "social networking" |
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First open-systems online data quality search engine which households, matches, and super-households |
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First "influence value" database |
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First in "super matching" to define non-intuitive, PurposeView™ customer relationships |
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First fully-integrated solution for data profiling and customer data management. |
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