Effective preparation is key to ensuring the success of master data management (MDM) initiatives. First, your organization will want to understand what is involved with your MDM initiative, including determining what MDM is and is not. It's critical that your business leaders are on board with your initiative, so that as you outline your business objectives for MDM, they will reflect the business's priorities. You can then address critical questions that help you properly plan for your implementation. Once your organization answers these questions, you can start focusing on specific steps that will help ensure implementation success.