One of the foundational elements of building/establishing an accurate MDM platform is to ensure that the first step in the process of transforming the data from an application format into individual customer records is done correctly. If not, all of the processes that follow, including the linking and building of the “golden record,” will be based on inaccurate information.
This webinar introduces an advanced data cleansing approach that eliminates the need to use the costly and resource-intensive, table-driven, “test and tune” process. Innovative’s “cognitive” approach leverages massive knowledgebases and pattern recognition capabilities that allow it to perform in much the same way as the human brain – but considerably faster. This proven approach enables your organization to achieve the highest levels of data accuracy within extremely short timeframes.
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