Getting Data Quality Projects Started Part 2: Justifying the Initiative
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Getting Data Quality Projects Started - Part 2

This paper presents some of the most common tactics used to justify a data quality initiative, present a strong business case, and get approvals from senior executives.

Data quality has become paramount to the success of any business that relies on data and information for its everyday processes. When data are not of high quality and integrity, the lack of quality begins to show itself in other parts of the business, whether it be in the loss of orders, incorrect transactions, or the loss of customers and the ultimate failing of the business in a worst-case scenario.
 

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