Even though they have all passed stringent USPS requirements, CASS-certified postal coding solutions vary widely in accuracy when processing real-world data. Unless the data has been thoroughly cleansed, parsed and standardized prior to processing, the results may fall far below expectations. In addition, more powerful solutions can deliver valuable business benefits beyond qualifying bulk mailings for postage discounts – like helping you save money, increase sales, streamline operations and reinforce strategic decision-making. That’s why CASS certification alone is not enough when selecting a postal coding solution. Learn seven important ways postal coding can strengthen your business – and the critical capabilities to look for in a full-function postal coding solution.